Business Page Bio
Your bio sets the stage for your brand presence on the platform. You only have 150 characters to sum up what your business stands for, so it’s perfectly reasonable to overthink it.
Learn MoreBusiness Resources
Here, you can find simple guides and instructions of various business resources curated to fit your small business needs.
How To Deal With Complaint
It can be tempting for some people to use social media to vent. Negative comments will surface onto your business page from time to time, so you must know how to escalate these incidents.
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Sharing Content
Share messages and content that resonates with your audience. Are they going to feel strongly, “I agree with that!” or “I strongly disagree with that!” when you share your message? Those are the types of messages you should be sharing.
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Uploading Content
Once you have completed setting up your social media pages, the next step is to think about the content you will need to post to attract users. Taking photos for your content is hard because they greatly affect the way your business is being displayed on social media.
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Navigating COVID-19 Changes to Social Media
COVID-19 has changed just about everything, but you still need to connect to your customers, partners, and team members. And now more than ever, social media may be the best way to do so. You cannot just continue with your regular marketing strategy.
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Understanding Social Media Algorithm
If you are going to take advantage of social media for business purposes, it’s vital that you understand what algorithms mean for you.
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Digital Marketing
Establishing a digital marketing strategy is critical. Digital marketing refers to any online marketing efforts or assets.
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Pivot Marketing
No matter what type of business you have, it’s always a good idea to plan out your marketing strategies in advance.
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Paying for Ads and Promotions
Digital marketing is the new way to get the word out and guide more traffic to your site and increase business.
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Social Engagement
Without engagement, social media is just media. Social media engagement is a measure of how people are interacting with your social media accounts and content. It measures likes, comments, shares, saves, clicks, and etc.
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